Lived Experience. Scalable Systems. Unfair Advantages.
Welcome to the Dragon 100 Playbook—a living, evergreen library of field manuals designed for entrepreneurs who refuse to do what everyone else is doing.
This collection doesn't offer generic, AI-generated information that anyone can aggregate . Instead, it provides battle-tested frameworks built on things an algorithm structurally cannot possess: conviction, reputation, consequence, and real-world skin in the game.
Check back frequently. This field manual library is continuously expanding with new strategic playbooks.
Decision-making clarity for the problems that drain ad budgets.
A field manual for diagnosing paid advertising - and the perfect client pipeline that fixes it at the source.
This playbook is built to be opened mid-fire - find the condition you're facing and execute the exact moves.
And why they don't.
The ten real reason a room fills - and the ten that keep it empty. Your job is to undertand the reason why someone say yes, deliver on many as possible, and reveal them.
This guide breaks down reasons people attend live events, then flips the lens to the reason they stay home.
Build them. Train them. Run them to the number.
Hiring, onboarding, training, objection handling, cadence, compensation, and performance management, for the leader accountable for the 8-figure number.
This playbook is for the one accountable for building, training, and running the closers.
Are you ready to transform your next trade-show into a success?
Sharpen your skills, embrace these tactics, and get ready to transform your next trade show into a highly profitable and lucrative experience.
You have the power to turn it into a game-changing opportunity for your business.
Structured guide to help you design, analyze, and optimize thumbnails.
Outlines workflows for building thumbnails, diagnosing the weak ones, and creating variations without overthinking. Comes with swipe file breaking down the visual elements, psychological, and performance data from top creators.
Leverage human experience to create content that AI cannot replicate.
Emphasize the importance of using lived experiences to build trust, proof, status, intimacy, relatability, conviction, loyalty, and process transparency.
Discover the 8 content types that cannot be replicated in this playbook.
Learn a proven seven-step recruiting framework to proactively attract, evaluate, and hire top-performing sales professionals.
Build a stronger sales team by selecting for attitude, persistence, and long-term success—not just interview performance.
How to build a video sales letter that sells without pressure.
A nine-step flow that holds attention, builds trust and removes friction from buyers, with examples across price points and niches so the structure flexes to whatever you sell.
How to script, test, and scale Meta video ads that actually convert.
A nine-step creation system for finding the right audience, supplying real creative variety, and letting Meta's platform find the winning combination.
The omnipresence ad strategy that makes paid leads close like referrals.
Flood your warm audience with content until a paid lead feels like an organic one before your closer ever picks up the phone.
